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How fashion in 21st century is about rebellion and empowerment



What to wear would be the most difficult question we must be asking ourselves in the present day. That is precisely because clothes not only represent beauty and comfort, but also resemble culture and what we stand for in the current world of chaos and confusion. This is because today we use our bodies to get our word across. We fight for equal rights and equal pay, we fight for freedom and constitutional rights despite getting injured and beaten up. This is why designers around the world have been embracing powerful themes in their work that resonate with the society.


“This season I was thinking about the tension between refinement and rebellion” says the infamous Victoria Beckam. Her collection this year was inspired by spirited women who showcased powerful attitudes and unabashedly contributed to movements around the world, staying at the forefront of all of it while juggling with their everyday lives. This also reflects in the kind of silhouettes, colours and patterns that go into creating a single piece. Today, the designs are more intricate and colours are bolder. This may be due to the fact that the nature of human beings in the society can no more be predetermined. Taking the case of women, on one hand she is the fragile and worrying mother of her child and in the next moment she is seen relentlessly fighting for her rights. Therefore the intricacy represent the soft interior which is too mild to notice in the face of the bold exterior but nevertheless a prominent part in putting everything together. Also, the themes often represent the tribute paid to a section of society to empower and strengthen them.


In India, one of the designers that caught my attention in this regard has been Sabyasachi Mukherjee and the show he helps host, Band Baaja Baarat. Marriage in India represents the most important transformation and moment in a women’s life. Over the years the show has come to represent the way in which women view what they wear in terms of the colours and designs they choose. In the earlier times women preferred only red and heavy designs as per their parent’s approval. Rather, we now see them as beings with utmost clarity on how they want to look from head to toe while embracing different colours and silhouettes.

I remember the red veil being gently cast over the infamous boxer Babita Phogat’s head, her rugged and coarse exterior and her scars shining bright in the face of all the glam and glitter. Her face in that moment did not have the blush and shyness that overcome the brides in general but was consumed by the strength and power of a boxer. And so her clothes and jewellery represented that. The representation of such women that exemplify extraordinary strength and power is fashions way of creating a movement that will go down in history for years to come.


When women once wore cloths to cover their bodies, today we wear them to showcase the beauty of our bodies. We wage wars in them; we change the course of our life in them. Clothes have become a statement. Like my mother once said to me, “There is meaning in fashion, find the one that suits you and walk with confidence.”

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  1. Pingback: How fashion in 21st century is about rebellion and empowerment - Modinomics

  2. Shanta Narang

    March 31, 2020 at 4:16 pm

    People loved this type of designs and personally, I love to wear shirts.

    I found it very impressive:)

    Keep Sharing !!!

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Flipkart’s Wear The Next campaign plans toboost fashion with Alia Bhatt, Ranbir Kapoor



23 January: In order to boost their fashion segment, e-commerce platform Flipkart has launched the 6th edition of its campaign titled India Ka Fashion Capital. This campaign will feature reputed and well-known Bollywood actors Alia Bhatt and Ranbir Kapoor. The theme of this campaign is one-of-its-kind as Flipkart has chosen Wear the Next theme for this campaign.

This theme aims to inspire customers across the country to buy the latest fashionable products from the e-commerce marketplace Flipkart. For 8 weeks, the campaign will run on television and digital platforms in order to reach the maximum audience. The online product selling platform is partnering with several brands and new sellers to strengthen its fashion vertical.

Sharing the campaign requirement, vice president at Flipkart Fashion, Nishit Garg, in a statement mentioned that consumers nowadays search for a value for money product. He said, “Consumers today are fashion-conscious, value-seeking and aspire to own the latest celebrity fashion trends. We believe in addressing these needs meaningfully by collaborating with the best in the industry and are constantly onboarding new brands, sellers, and partners to enhance the customer shopping experience. Through our latest campaign featuring Ranbir and Alia, we want to inspire consumers across the country to explore the latest trends and create the style that they have always wished for.”

Also read: Fossil Group launches virtual watch try-on feature without an additional app

Alia Bhatt and Ranbir Kapoor can be seen in the Flipkart Wear The Next campaign advertisements while they show off their trendy and fashionable outfits. Have a look at one of the ads:

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Beautify your Winter look with these accessories| Trends for Winter fashion



Winter fashion, 22 January: Stepping out of the house when the temperature drops, that too in style, turns out to be one hell of a difficult task in winters. Beating the chilling winters requires something more than just inner wears and furred coats, you would require additional accessories to keep you both warm and stylish.

With winters breaking all records this time, girls might be suffering as they have to carry out proper clothing and fashion both on-point simultaneously, doing what is next-level strenuous. We cannot even think of removing the bundle of cloth layers the winters are making us wear then why not dress with them on? Indeed, the winter fashion struggle is real but we can make it happen if we want to show off our fashionable outfits in style and stay frost-free.

Check out some of our recommendations below:


Classy yet elegant, chokers magnify your look no matter if you wear it in any weather. Pair your cloth or ready-made chokers with your formal look, long coats, or front open leather jackets. Surprise your mates with this look and pull-off the winter fashion in style.

Silver oxidised earrings

There’s no outfit an earring cannot beautify! Literally, every girl misses wearing earrings especially in winters but did no one tell you that your plain winter coat required the charm in form of a silver lining? Yes, it does. Use your silver oxidised earrings with your plain winter outfits, these make you look simple and adorable.

Stoles and scarfs

Seems like no one mentioned about this one too! Scarfs are responsible for making you look gorgeous and warm like nothing else. Personally, I would suggest you buy colourful boho scarfs, these would not only add charm to your winter look but would make you feel good about yourself. Also, scarfs are the best way to protect your neck and chest from the direct chilling wind.


Heeled ones or flat, it is your call but boots keep you all warm, cosy and classy, of course. Furred boots help keep the feet warm and protected from frost. Your feet are the coldest body part and the one who faces challenges in getting proper warmth. Amid the struggle, your regular shoes do not contribute much in providing them with the proper warmth and fashion look. However,, here is where the long boots play a vital role.

Furred jackets

Furred jackets make you feel cosy, sweet and warm altogether. Furred jackets are one way to keep yourself protected from the extreme cold weather and also pull off your winter look in style. Therefore, furred jackets are girl’s favourite and preferred all over.

Cosy pom beanies or hats for winter fashion, your choice

Depending upon your choice, protect your ears and head area with a beanie. Dress with a headcover.

Also read: Spanish brand Desigual expands online presence with Tata CLiQ Luxury

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Fossil Group launches virtual watch try-on feature without additional app



22 January: Never have you ever have had such experience. Luckily now with Fossil group, you can. Fossil Group has recently launched its new Virtual Watch Try-on experience across various brand channels including and Watch Station. Fossil Group is working partnership expansion with Tangiblee as the team rolled-put this web-based, and reality feature for watches.

This feature does not require the users to use or download another app or additional technical equipment to check the watch size. In just a few steps and taps, the consumers can place any Fossil watch on their wrist using the scaled accuracy. The Fossil team and Tangiblee wanting to bestow a unique user experience by maintaining the highest level of accuracy. This new development can be experienced by only following a two-step process.

Also read: Rent N Flaunt launches new affordable rental plans

The first step requires the users to measure the width of their wrist with their phone screens. The calibration or measurement step is not required for Tangiblee’s algorithms to work properly but assures that the wrist is measured accurately.

The second step calls for a picture of the user’s wrist using which the watch is virtually placed on the image. The user can slide the watch back and forth on the wrist, zoom in and out on the watch dial.

Tangiblee’s CEO, Eliad Inbar, said, “We’re excited to partner with such a wonderful collaborative partner and cannot wait to see what the usage & performance data reveals in terms of Fossil customers’ feedback as well as the impact to Fossil’s bottom-line.”

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