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Hermes launches their first digital version of summer collection



As the ramp stretches itself dividing the massive hall into two portions, filled with seats that would soon be taken by the enthusiasts who bring their own style to the lit up and classy evening event. Fashion shows always exude an aura of luxury coupled with excitement. As the elite class involve themselves in a tete-a-tete, closely examining the latest trends they are yet to embrace. Especially in the west, such shows are prominent with eminent designers showcasing their work in a thematic setting. One such fashion brand that hold events every spring/summer is Hermes international. Originated in France as a high fashion luxury goods manufacturer Hermes is equipped with everything from lifestyle accessories, home furnishings, perfumes, jewelleries to ready to wear.

Source: Martinroll

In the last few years, the show was organised at twilight in Paris at the magnificent Grande-Meuble du Mobilier national. It is here that the big names of fashion gather to watch the spectacular Maison’s menswear hero Véronique Nichanian’s putting her soul out. The dynamic summer collections evolved rapidly over the years creating a certain kind of charm and elegance that carried you to another world, for the 31 years that Nichanian’s has showcased her thoughts through her creations. Every piece had the quality that got etched to one’s memory and lasted a lifetime.

Source: Elle

As the world experienced a sense of melancholy and uncertainty, becoming a little more distant day by day, we also saw a part of the world that remained largely constant. The one of Nichanian’s. Fiercely facing the challenges, Nichanian is all set to launch their first complete digital version of the brands spring/summer menswear collection of 2021 with a short film. The short film will consist of a combination of runway and backstage motions, marking it as one of the most exciting part of the year.

Source: Zimbio

Though it was a struggle to work it out with the shortage of staff that eventually led to limited collections for the show, nevertheless it has been done with the same enthusiasm and fervor that intrigue the fashion lovers every single time. The video will have a flavor of a new time where hope drives the world. For this process Nichanian collaborated with the artiste, Cyril Teste who is known for his creative performances and is an expert at appealing visually. Cyril with his shooting and editing has brought magic to the entire venture for the audience. On the collaboration Nichanian was found saying that she is unsure if this unique and special moment in time needs to be qualified and also that for her, first and foremost, it is the meeting of two personalities. Teste on the other hand echoed the same narrative where he said their work is the outcome of an encounter that expresses two sensibilities. He also said that rather than creating an account, they are trying to bring their encounter which stemmed from both work and necessity to life.

About the event, it has been reported that the spring/summer collection of 2021 has all the moving parts of top class fashion and Hermes exclusive menswear. The collection consists of fresh shirt blouse on mashups with a range of varieties consisting of three-buttons with secret pockets, straight and shirt jackets, leather re-invented and crafted meticulously and a play on striped shirts. The colours that dominate the event are hue of fluorescent yellow, mediterranean blue and almond green along with exquisite accessories to complement the collection consisting of horn pendent necklaces, cargo bags and leather sandals.

The Hermes example is quintessential for anyone who feels that the new normal would be one that many cannot adapt to. As new modes of functioning sets in where curators of the content try to give us the best of the experiences that one can have in the comfort of our surroundings and in line with our safety, the real excitement would only set in once the show is on.

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Flipkart’s Wear The Next campaign plans toboost fashion with Alia Bhatt, Ranbir Kapoor



23 January: In order to boost their fashion segment, e-commerce platform Flipkart has launched the 6th edition of its campaign titled India Ka Fashion Capital. This campaign will feature reputed and well-known Bollywood actors Alia Bhatt and Ranbir Kapoor. The theme of this campaign is one-of-its-kind as Flipkart has chosen Wear the Next theme for this campaign.

This theme aims to inspire customers across the country to buy the latest fashionable products from the e-commerce marketplace Flipkart. For 8 weeks, the campaign will run on television and digital platforms in order to reach the maximum audience. The online product selling platform is partnering with several brands and new sellers to strengthen its fashion vertical.

Sharing the campaign requirement, vice president at Flipkart Fashion, Nishit Garg, in a statement mentioned that consumers nowadays search for a value for money product. He said, “Consumers today are fashion-conscious, value-seeking and aspire to own the latest celebrity fashion trends. We believe in addressing these needs meaningfully by collaborating with the best in the industry and are constantly onboarding new brands, sellers, and partners to enhance the customer shopping experience. Through our latest campaign featuring Ranbir and Alia, we want to inspire consumers across the country to explore the latest trends and create the style that they have always wished for.”

Also read: Fossil Group launches virtual watch try-on feature without an additional app

Alia Bhatt and Ranbir Kapoor can be seen in the Flipkart Wear The Next campaign advertisements while they show off their trendy and fashionable outfits. Have a look at one of the ads:

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Beautify your Winter look with these accessories| Trends for Winter fashion



Winter fashion, 22 January: Stepping out of the house when the temperature drops, that too in style, turns out to be one hell of a difficult task in winters. Beating the chilling winters requires something more than just inner wears and furred coats, you would require additional accessories to keep you both warm and stylish.

With winters breaking all records this time, girls might be suffering as they have to carry out proper clothing and fashion both on-point simultaneously, doing what is next-level strenuous. We cannot even think of removing the bundle of cloth layers the winters are making us wear then why not dress with them on? Indeed, the winter fashion struggle is real but we can make it happen if we want to show off our fashionable outfits in style and stay frost-free.

Check out some of our recommendations below:


Classy yet elegant, chokers magnify your look no matter if you wear it in any weather. Pair your cloth or ready-made chokers with your formal look, long coats, or front open leather jackets. Surprise your mates with this look and pull-off the winter fashion in style.

Silver oxidised earrings

There’s no outfit an earring cannot beautify! Literally, every girl misses wearing earrings especially in winters but did no one tell you that your plain winter coat required the charm in form of a silver lining? Yes, it does. Use your silver oxidised earrings with your plain winter outfits, these make you look simple and adorable.

Stoles and scarfs

Seems like no one mentioned about this one too! Scarfs are responsible for making you look gorgeous and warm like nothing else. Personally, I would suggest you buy colourful boho scarfs, these would not only add charm to your winter look but would make you feel good about yourself. Also, scarfs are the best way to protect your neck and chest from the direct chilling wind.


Heeled ones or flat, it is your call but boots keep you all warm, cosy and classy, of course. Furred boots help keep the feet warm and protected from frost. Your feet are the coldest body part and the one who faces challenges in getting proper warmth. Amid the struggle, your regular shoes do not contribute much in providing them with the proper warmth and fashion look. However,, here is where the long boots play a vital role.

Furred jackets

Furred jackets make you feel cosy, sweet and warm altogether. Furred jackets are one way to keep yourself protected from the extreme cold weather and also pull off your winter look in style. Therefore, furred jackets are girl’s favourite and preferred all over.

Cosy pom beanies or hats for winter fashion, your choice

Depending upon your choice, protect your ears and head area with a beanie. Dress with a headcover.

Also read: Spanish brand Desigual expands online presence with Tata CLiQ Luxury

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Fossil Group launches virtual watch try-on feature without additional app



22 January: Never have you ever have had such experience. Luckily now with Fossil group, you can. Fossil Group has recently launched its new Virtual Watch Try-on experience across various brand channels including and Watch Station. Fossil Group is working partnership expansion with Tangiblee as the team rolled-put this web-based, and reality feature for watches.

This feature does not require the users to use or download another app or additional technical equipment to check the watch size. In just a few steps and taps, the consumers can place any Fossil watch on their wrist using the scaled accuracy. The Fossil team and Tangiblee wanting to bestow a unique user experience by maintaining the highest level of accuracy. This new development can be experienced by only following a two-step process.

Also read: Rent N Flaunt launches new affordable rental plans

The first step requires the users to measure the width of their wrist with their phone screens. The calibration or measurement step is not required for Tangiblee’s algorithms to work properly but assures that the wrist is measured accurately.

The second step calls for a picture of the user’s wrist using which the watch is virtually placed on the image. The user can slide the watch back and forth on the wrist, zoom in and out on the watch dial.

Tangiblee’s CEO, Eliad Inbar, said, “We’re excited to partner with such a wonderful collaborative partner and cannot wait to see what the usage & performance data reveals in terms of Fossil customers’ feedback as well as the impact to Fossil’s bottom-line.”

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