May 12: Forever New, an Australian fashion brand for women has recently partnered with Ace Turtle aiming to strengthen its omnichannel presence in the Indian market. This association focuses Forever New to build inroads in the country’s fashion market other than expecting strong sales over the next few years.

Initially found in Melbourne, Australia, Forever New is a well-known brand that now has over 250 stores in 12 countries. Other than their exclusive stores in India, the Australian brand is available in Shoppers Stop, Kapsons among other stores.

Sharing his excitement over the partnership, Dhruv Bogra country manager Forever New stated, “At Forever New, our endeavour is to continuously improve the experience of our customers. To consistently deliver the omnichannel experiences that customers expect, we needed to create a strong foundation of technology building blocks. In this endeavour, we are happy to partner with Ace Turtle as their highly scalable solution will play a critical role in powering our digital business.”

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Sharing his take over the development, Nitin Chhabra, CEO at Ace Turtle quoted, “The lines between online and offline have blurred and this has got accelerated due to Covid hence stores now need to be omnichannel ready to support this. We are confident that our omnichannel platform Rubicon will enable Forever New to improve business efficiency and accelerate business growth across channels.”


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