May 28: Fire Boltt, a wearables brand has brought on-board Bollywood actor Vicky Kaushal as its brand ambassador aiming to endorse its latest smartwatch in the Indian market.
Fire Boltt will be launching a campaign featuring the actor across various platforms. Also, it expects the actor’s popularity to drive a positive response for its latest smartwatch collection.
Having a strong presence in the audio and wearables segment, Fire Boltt is an Indian company that aims to make inroads into the booming smartwatch segment in the country with help of its new product launch.
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Sharing the brand’s excitement over the association with the actor, Arnav Kishore and Aayushi Kishore, co-founders of Fire Boltt, in a joint statement said, “The reason why we chose Vicky Kaushal to promote our latest smartwatch is that he is an inspirational, visionary, charismatic, rebellious and freedom-seeking personality and every young Indian connects with him at different levels. He is our brand ethos of energy and action personified, and there could be no better occasion to bring him on board other than the launch of our one-of-its-kind smartwatch 360.”
Vicky Kaushal added, “Fire Boltt 360 is a perfect companion for young India to track health parameters on the go and to keep themselves entertained with the in-built games. It gives me pleasure to join hands with a home-grown brand that is about prioritising health with the help of technology.”
