Connect with us

Fashion

Fabindia brings ex-Indigo airline president Aditya Ghosh onto its Board

Published

on

As the pandemic got fierce, the retail sector got caught up in frenzy. Consumers feared to step into stores and preferred the much easier option of online shopping. This has led to owners of offline stores to buck up and change their strategies to reach the consumer in a better manner.

Source: Business Standard

Fabindia has long been one of the most trusted and loved ethnic brand that is well known across the country for its simple and elegant designs and also for the quality of clothing. Their stores are an experience in itself. But amid the pandemic, as the footfall decreases, the company is constantly making efforts to strengthen the quality and leadership at the organization. One of the steps, they took in this regard, is to appoint Aditya Ghosh to the Fabindia family, as a member of its board of directors. The New Delhi based company said that its delighted to welcome Aditya to Fabindia. Fabindia’s board members include Vinita Bali, who is the former Managing Director of Britannia Industries and Sean Sovak of Lighthouse funds.

Ghosh was a lawyer in his earlier years and changed the course by becoming a corporate executive. With a commendable credential, Aditya Ghosh serves as a member on the board of OYO hotels and homes, where he also served as a CEO before moving as a board member in December 2019. He is said to have played an important role in the overall success of the Indigo airline in turning into a budget airliner.

Economic Times, conversing with Ghosh reported that he is very excited to be a part of the team of Board of directors and will be working closely with William Bissell who is the chairman of Fabindia and his leadership team on strategic planning and new initiatives. Fabindia currently operates 327 stores in India and 14 international stores and largely sells products produced by rural artisans. It is however yet to see the novelty the new found team would bring to enhance the overall performance of the company.

Continue Reading
2 Comments

2 Comments

  1. shalini sharma

    July 9, 2020 at 4:31 pm

    your blog is very nice..Thank you for sharing such blogs with us..

  2. Service Waala

    July 15, 2020 at 3:37 pm

    Hello,
    Thank you for sharing this useful information I read like this article and I gain more information.

Leave a Reply

Your email address will not be published. Required fields are marked *

Fashion

Flipkart’s Wear The Next campaign plans toboost fashion with Alia Bhatt, Ranbir Kapoor

Published

on

23 January: In order to boost their fashion segment, e-commerce platform Flipkart has launched the 6th edition of its campaign titled India Ka Fashion Capital. This campaign will feature reputed and well-known Bollywood actors Alia Bhatt and Ranbir Kapoor. The theme of this campaign is one-of-its-kind as Flipkart has chosen Wear the Next theme for this campaign.

This theme aims to inspire customers across the country to buy the latest fashionable products from the e-commerce marketplace Flipkart. For 8 weeks, the campaign will run on television and digital platforms in order to reach the maximum audience. The online product selling platform is partnering with several brands and new sellers to strengthen its fashion vertical.

Sharing the campaign requirement, vice president at Flipkart Fashion, Nishit Garg, in a statement mentioned that consumers nowadays search for a value for money product. He said, “Consumers today are fashion-conscious, value-seeking and aspire to own the latest celebrity fashion trends. We believe in addressing these needs meaningfully by collaborating with the best in the industry and are constantly onboarding new brands, sellers, and partners to enhance the customer shopping experience. Through our latest campaign featuring Ranbir and Alia, we want to inspire consumers across the country to explore the latest trends and create the style that they have always wished for.”

Also read: Fossil Group launches virtual watch try-on feature without an additional app

Alia Bhatt and Ranbir Kapoor can be seen in the Flipkart Wear The Next campaign advertisements while they show off their trendy and fashionable outfits. Have a look at one of the ads:

Continue Reading

Fashion

Beautify your Winter look with these accessories| Trends for Winter fashion

Published

on

Winter fashion, 22 January: Stepping out of the house when the temperature drops, that too in style, turns out to be one hell of a difficult task in winters. Beating the chilling winters requires something more than just inner wears and furred coats, you would require additional accessories to keep you both warm and stylish.

With winters breaking all records this time, girls might be suffering as they have to carry out proper clothing and fashion both on-point simultaneously, doing what is next-level strenuous. We cannot even think of removing the bundle of cloth layers the winters are making us wear then why not dress with them on? Indeed, the winter fashion struggle is real but we can make it happen if we want to show off our fashionable outfits in style and stay frost-free.

Check out some of our recommendations below:

Chokers

Classy yet elegant, chokers magnify your look no matter if you wear it in any weather. Pair your cloth or ready-made chokers with your formal look, long coats, or front open leather jackets. Surprise your mates with this look and pull-off the winter fashion in style.

Silver oxidised earrings

There’s no outfit an earring cannot beautify! Literally, every girl misses wearing earrings especially in winters but did no one tell you that your plain winter coat required the charm in form of a silver lining? Yes, it does. Use your silver oxidised earrings with your plain winter outfits, these make you look simple and adorable.

Stoles and scarfs

Seems like no one mentioned about this one too! Scarfs are responsible for making you look gorgeous and warm like nothing else. Personally, I would suggest you buy colourful boho scarfs, these would not only add charm to your winter look but would make you feel good about yourself. Also, scarfs are the best way to protect your neck and chest from the direct chilling wind.

Boots

Heeled ones or flat, it is your call but boots keep you all warm, cosy and classy, of course. Furred boots help keep the feet warm and protected from frost. Your feet are the coldest body part and the one who faces challenges in getting proper warmth. Amid the struggle, your regular shoes do not contribute much in providing them with the proper warmth and fashion look. However,, here is where the long boots play a vital role.

Furred jackets

Furred jackets make you feel cosy, sweet and warm altogether. Furred jackets are one way to keep yourself protected from the extreme cold weather and also pull off your winter look in style. Therefore, furred jackets are girl’s favourite and preferred all over.

Cosy pom beanies or hats for winter fashion, your choice

Depending upon your choice, protect your ears and head area with a beanie. Dress with a headcover.

Also read: Spanish brand Desigual expands online presence with Tata CLiQ Luxury

Continue Reading

Fashion

Fossil Group launches virtual watch try-on feature without additional app

Published

on

22 January: Never have you ever have had such experience. Luckily now with Fossil group, you can. Fossil Group has recently launched its new Virtual Watch Try-on experience across various brand channels including Fossil.com and Watch Station. Fossil Group is working partnership expansion with Tangiblee as the team rolled-put this web-based, and reality feature for watches.

This feature does not require the users to use or download another app or additional technical equipment to check the watch size. In just a few steps and taps, the consumers can place any Fossil watch on their wrist using the scaled accuracy. The Fossil team and Tangiblee wanting to bestow a unique user experience by maintaining the highest level of accuracy. This new development can be experienced by only following a two-step process.

Also read: Rent N Flaunt launches new affordable rental plans

The first step requires the users to measure the width of their wrist with their phone screens. The calibration or measurement step is not required for Tangiblee’s algorithms to work properly but assures that the wrist is measured accurately.

The second step calls for a picture of the user’s wrist using which the watch is virtually placed on the image. The user can slide the watch back and forth on the wrist, zoom in and out on the watch dial.

Tangiblee’s CEO, Eliad Inbar, said, “We’re excited to partner with such a wonderful collaborative partner and cannot wait to see what the usage & performance data reveals in terms of Fossil customers’ feedback as well as the impact to Fossil’s bottom-line.”

Continue Reading

Get in Touch!

Got a tip or seeking a collaboration? Reach out to team ICB at [email protected] and we will revert within hours.

Trending