ICB » Fashion » Ethnice wear brand- Neeru’s produce DIY face masks for battle against coronavirus

Ethnice wear brand- Neeru’s produce DIY face masks for battle against coronavirus

“Through a robust distribution system, we would reach out to people who need a mask to effectively practice social distancing in shared spaces. I strongly believe DIY Mask movement will slow the transmission of Coronavirus”.

Neeru’s is a celebrated ethnic wear brand. It deals in exquisite bridal finery, formals, office outfits, daily cotton, and much more. With everyone doing their bit for the eradication of COVID-19, Neeru’s has also taken a step forward. The brand recently launched its initiative to produce DIY face masks for the mitigation of the disease.

As Avnish Kumar, MD Neeru’s explains, “Neeru’s as a Design House for Ethnic Fashion are aiming to keep our goal to empower and mobilize one of India’s first grassroots “FREE of COST” DIY (Do-It-Yourself) Mask movement to contribute towards the efforts in Fighting COVID-19. Prepared using fabrics and slew of tailors under safe, sanitary conditions, the masks have been manufactured keeping the government’s healthcare guidelines in mind”.

Speaking more about the initiative, Avnish Kumar, MD Neeru’s shares, “We believe this is our chance to join the fight against Covid-19 and help employees, families and those in need. Through a robust distribution system we would reach out to people. People need a mask to effectively practice social distancing in shared spaces. I strongly believe DIY Mask movement will slow the transmission of Coronavirus”.

Courtesy- Retail4Growth

The government declared face masks as an absolute essential item for prevention against coronavirus. Realizing the growing importance and need of the same, the fashion house aims to distribute these to anyone who is in need of it. From doctors to common man, Neeru’s DIY face mask will be accessible to all. The masks are produced keeping all the guidelines in mind and are in progress with full power.

“By now, we have a capacity of making appx 2500-3000 pieces of masks every day. We aim to distribute about 1 lakh masks for free by the end of April. We are distributing it to police stations, municipal bodies, NGOs, retailers, hospitals, and the people who are in need of it. Recently approx. 200 travelers, including UK Counsel General Andrew Fleming, wore Neeru’s face masks in a flight to London”, says Kumar.

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