Queen B teased her fans with a sneak peek into Ivy Park’s new collection on Instagram on Monday. The collection from the looks of it seems edgy and ultra modern. The activewear brand looks good on Instagram in cream and burgundy tones with the classic Adidas three stripe logo thrown here and there.
The first Blue Ivy X Adidas collection will feature unisex footwear and clothing like jumpsuits, harness bags, bodysuits, oversized hoodies, and a sneaker with a chunky sole.
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In an interview with Elle Magazine Beyonce said, “This new line is fun and lends itself to creativity, the ultimate power. I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules.”
The brand was originally launched with American Retailer TopShop in 2016, but Beyoncé assumed its full ownership in 2018 now, switched to collaborate with Adidas, the German sports giant.
In a press release Beyonce said, “This is the partnership of a lifetime for me. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
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The collection will hit stores on January 17, 2020.
