April 12: Retail and fashion business Bella Casa recently opened about their plans to invest Rs. 65 crore dedicated for its expansion in 2021 and also aims at opening a third production plant to increase its manufacturing capacity.
Since the time they launched their second manufacturing facility in Jaipur, the brand has expanded its annual production from 6 million units to 12 million units.
Now, the brand wishes to further expand its production facility in the fashion and lifestyle segments, under which, they will open a third factory will not only give the brand a production boost but will also create employment opportunities for as many as 1,000 people in the area.
Saurav Gupta, the CEO of Bella Casa, in a press release, quoted, “We have been consistent with our CAPEX for the last 10 years.”
Further, he added, “Even this year when Covid struck, we are grateful to be expanding the capacity and taking the total capacity to one million units/ month (from 500,000 units/month in FY20). While adding the production capacity, we are equally optimistic with our distribution and are now taking our brand to 400+ districts from 300+ districts at present.”
According to Gupta, the business is currently, “in the process of executing many innovative marketing plans for the growth of the brand.”
Recently, the brand has recently onboarded the Bollywood celebrity, Shraddha Kapoor, as brand ambassador.