March 15: The new-age favourite footwear brand Bata India Limited has signed Bollywood’s new-age heartthrob Kartik Aaryan as the brand’s brand ambassador aiming to further promote their company and products.
This association would benefit Bata as it would strengthen its connection with the youth to drive its sales given that the actor has already gained a lot of popularity among the millennials with his explicit acting skills.
Sharing the excitement over the new step, Anand Narang, serving as the vice president of marketing at Bata India Limited, stated, “We are happy to have Kartik Aaryan on board as our new ambassador. Kartik with his positive energy and easy-going approach relates very well with the youth today. Our association with Kartik will help in further strengthening our connection with the youth and bringing to fore our younger brands like Bata Red Label, North Star, Power & Hush Puppies.”
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Furthermore, Kartik Aaryan also shared his take on associating with Bata India and said, “I am delighted to be associated with an iconic brand like Bata. am impressed with the way Bata has revamped its image to emerge as a youth-centric, fashion-forward brand. I am excited to collaborate with Bata and create something special together.”
Kartik Aaryan will be beginning his association with the brand as he will feature in the latest campaigns through a series of advertisements on various mediums like television, digital platform among others.
