March 18: Womenswear brand Anavila has launched it’s spring/summer 2021 collection Bloom in Chennai earlier on March 17 along with ‘a dedicated shop’ at the multi-brand Indian fashion retailer Amethyst in Royapettah.

The collection was inspired by Clarissa Pinkola Estes’ book ‘Women Who Run With The Wolves’. This pop-up will run at Amethyst until March 31 and the prices for the same will begin at Rs. 12,500.

The latest collection of Anavila is inspired by the natural colour palette of sky, earth and forest tones along with the loose and relax fitted garments featuring subtle floral and bird motifs. The signature sarees of the brand feature alongside tunics and fusion wear garments that are made from semi-sheer textiles and are specially designed for the hot summer days.

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Anavila Mishra had launched her brand in 2012 and soon it became a well-known brand for its explicit linen sarees. Anavil retails from various platforms including its dedicated e-commerce platform, a flagship store in Mumbai, a studio in Gurugram along multi-brand retailers spread across India and online as well.

The brand’s founder and designer, Anavila Mishra said, “This collection is a message to women everywhere, ‘I hope you will go out and let the stories of life that happen to you, and that you will work with these stories ….water them with your blood and tears and laughter till they bloom, till you yourself burst into a bloom’.”

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