ICB » Fashion » Almo Wear by D2C innerwear launched in India

Almo Wear by D2C innerwear launched in India

Almo Wear was launched in 2020 in an attempt to change the perception that the choice of innerwear is based more on the consumer’s propensity to pay rather than the product or brand’s USP. Almo Wear puts together timeless designs and innovative fabric to bring Italian style and minimalism to the Indian market and build an innerwear experience.

The brand targets customers who are looking for a more aspirational alternative with top-notch quality and comfort at a reasonable price. To be different from most competitors in the Premium Digital First segment, Almo Wear offers two different fibre based fabric with unique propositions, namely GOTS approved Organic Cotton and TENCELTM Modal Micro.

The Global Organic Textile Standards (GOTS) certified organic cotton range is like conventional cotton innerwear but sustainable. It has been ensured that this fabric is softer than conventional cotton but the best part is that Organic Cotton production consumes 88% less water and causes a considerable energy-positive impact on the environment.

TENCELTM Modal Micro is the second range introduced by the brand. As the name suggests, it has been crafted with Austrian TENCELTM Modal Micro fibres sourced from European beechwood forests. Moreover, the Siro Spinning method makes the fibres lighter and gives them an additional fineness. As a result, we get a lush, stretchable fabric that’s 3 times softer than cotton. It also has higher moisture-wicking capabilities that ensure that you are far more comfortable and fresh.

ALMO Wear has also gone a step further to make sure that the innerwear is skin-friendly. They use Swiss Textile Innovator, HEIQ’s revolutionary technology for enhanced odour control and an anti-microbial finish. Thus, the products are perfect to wear in a tropical climate like that of India. The brand is also planning to introduce prints and other variations in order to provide a complete palette to Indian consumers. Almo Wear Range is available on their website, www.almowear.com as well as all major market places with pan India delivery.

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