1 February: Bollywood celebrity Shilpa Shetty Kundra has recently launched her new venture, a leisure wear and nightwear brand Dreamss through a dedicated e-commerce store. This will be a new womenswear brand bestowing the wants of shoppers having increased demand for fashionable lounge wear launching online with a range of garments.
Talking about her decision and wish to launch the brand, Shilpa Shetty Kundra quoted, “Being a round-the-clock working mom, I realised the importance of a versatile wardrobe in today’s world where work and home boundaries have blurred. I’ve been living in vibrant lounge wear and tasselled kaftans throughout the lockdown.” According to its new Facebook page, the brand is “made for all kinds of body types and for women playing all kinds of roles in life.”
Sorting the collection into 11 different categories, the brand’s e-commerce store includes like ‘Ikat’, ‘Floral’, ‘Dreamcatcher’, ‘Tie-Dye’, ‘Ethnic’, and ‘Print Play’, among others. The products are made of various fabrics including velvet, cotton and jersey with price ranging from Rs. 1,590 to Rs. 4,890.