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A big catastrophe on Fashion Industry due to Covid-19



Covid-19 has provided a big setback to the fashion industry as a whole. With 40% of the apparel industry of America being handled by China. After the pandemic attack the supply chain has got dismantled. Another help can be taken up by Vietnam, but even for that purpose cloth is needed.Thus US market is discovering new ways to get rid of this situation.

The fashion industry is dependent on other countries in some or other ways. Due to lockdown in countries like India, Bangladesh where the labour is too cheap companies are finding it difficult to operate. 20% of the world is behind the barred locks and still struggling to meet up the condition. Italy, UK, France are totally under dark. Covid–19 has even stumbled the greatest names of fashion industry such as British Fashion Council, the Council of Fashion Designers of America, Camera Nazionale della Moda and the Federation de la Haute Couture et de la Mode. Even their hands are tied up and are in need of great help from counsellors, designers, labours, supply chain and all the associated people.

Picture Credits: MR Mgazine

As China is now stepping back to normal conditions still there is a lot of fear among the industries whether to include China in the supply chain and production or not.US factories do not have that potential to withstand with Asia’s market and they are thinking of taking help from Africa. Between all this SMEs are getting a hard hit ,especially the retail industry. As all the non-essential items have got a stretch in backward direction from the government.

Big brands such as Australia Fashion Week, Bridal Fashion Week, New York, Milan Fashion Week Fall 2020, Paris Men’s Fashion Week and Couture Week, Shoptalk Conference and other shows and conferences have either got cancelled or postponed. According to Dow Jones Industrial Average opening has seen a down of 20.3% which is 23,553.22 points on 12th February 2020.

Picture Credits:British Fashion Council

The Council of Fashion Designers of America (CFDA) are requesting the government to stop the sailing boat of fashion industry by including $2 trillion in economic bill and making the industry busy in the production of masks. They also raised the concerns of joblessness of people such as of Make-up Artists, Tailors, Designers, Photographers, etc. These set of people are tensed for their job and salary decrement due to the losses companies are incurring.

According to an estimation done by Italy’s business lobby Confcommercio, the industry will bear a loss of £6.7 billion and a decrease of 11.3% in consumption in 2020. The CFDA and Vogue joined forces to launch A Common Thread, an initiative to repurpose the $700,000 originally meant to help emerging American design talents through the CFDA/Vogue Fashion Fund. BFC has also put in £1 million to support the students and young designers.

Picture Credits:Fashion Network UK

All the fashion designers are seeking help of counsellors about how is the market going to react, what measures can be taken up to control all of this hustle, what do with logistics and supply chain. Everything is unpredictable at this stage and support from all around the world and government. Will online platforms be able to sail through this loss? Will focus on digital innovation help in boosting the industry…. Are the unsolved puzzles still stuck in the mind of counsellors and designers?


Flipkart’s Wear The Next campaign plans toboost fashion with Alia Bhatt, Ranbir Kapoor



23 January: In order to boost their fashion segment, e-commerce platform Flipkart has launched the 6th edition of its campaign titled India Ka Fashion Capital. This campaign will feature reputed and well-known Bollywood actors Alia Bhatt and Ranbir Kapoor. The theme of this campaign is one-of-its-kind as Flipkart has chosen Wear the Next theme for this campaign.

This theme aims to inspire customers across the country to buy the latest fashionable products from the e-commerce marketplace Flipkart. For 8 weeks, the campaign will run on television and digital platforms in order to reach the maximum audience. The online product selling platform is partnering with several brands and new sellers to strengthen its fashion vertical.

Sharing the campaign requirement, vice president at Flipkart Fashion, Nishit Garg, in a statement mentioned that consumers nowadays search for a value for money product. He said, “Consumers today are fashion-conscious, value-seeking and aspire to own the latest celebrity fashion trends. We believe in addressing these needs meaningfully by collaborating with the best in the industry and are constantly onboarding new brands, sellers, and partners to enhance the customer shopping experience. Through our latest campaign featuring Ranbir and Alia, we want to inspire consumers across the country to explore the latest trends and create the style that they have always wished for.”

Also read: Fossil Group launches virtual watch try-on feature without an additional app

Alia Bhatt and Ranbir Kapoor can be seen in the Flipkart Wear The Next campaign advertisements while they show off their trendy and fashionable outfits. Have a look at one of the ads:

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Beautify your Winter look with these accessories| Trends for Winter fashion



Winter fashion, 22 January: Stepping out of the house when the temperature drops, that too in style, turns out to be one hell of a difficult task in winters. Beating the chilling winters requires something more than just inner wears and furred coats, you would require additional accessories to keep you both warm and stylish.

With winters breaking all records this time, girls might be suffering as they have to carry out proper clothing and fashion both on-point simultaneously, doing what is next-level strenuous. We cannot even think of removing the bundle of cloth layers the winters are making us wear then why not dress with them on? Indeed, the winter fashion struggle is real but we can make it happen if we want to show off our fashionable outfits in style and stay frost-free.

Check out some of our recommendations below:


Classy yet elegant, chokers magnify your look no matter if you wear it in any weather. Pair your cloth or ready-made chokers with your formal look, long coats, or front open leather jackets. Surprise your mates with this look and pull-off the winter fashion in style.

Silver oxidised earrings

There’s no outfit an earring cannot beautify! Literally, every girl misses wearing earrings especially in winters but did no one tell you that your plain winter coat required the charm in form of a silver lining? Yes, it does. Use your silver oxidised earrings with your plain winter outfits, these make you look simple and adorable.

Stoles and scarfs

Seems like no one mentioned about this one too! Scarfs are responsible for making you look gorgeous and warm like nothing else. Personally, I would suggest you buy colourful boho scarfs, these would not only add charm to your winter look but would make you feel good about yourself. Also, scarfs are the best way to protect your neck and chest from the direct chilling wind.


Heeled ones or flat, it is your call but boots keep you all warm, cosy and classy, of course. Furred boots help keep the feet warm and protected from frost. Your feet are the coldest body part and the one who faces challenges in getting proper warmth. Amid the struggle, your regular shoes do not contribute much in providing them with the proper warmth and fashion look. However,, here is where the long boots play a vital role.

Furred jackets

Furred jackets make you feel cosy, sweet and warm altogether. Furred jackets are one way to keep yourself protected from the extreme cold weather and also pull off your winter look in style. Therefore, furred jackets are girl’s favourite and preferred all over.

Cosy pom beanies or hats for winter fashion, your choice

Depending upon your choice, protect your ears and head area with a beanie. Dress with a headcover.

Also read: Spanish brand Desigual expands online presence with Tata CLiQ Luxury

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Fossil Group launches virtual watch try-on feature without additional app



22 January: Never have you ever have had such experience. Luckily now with Fossil group, you can. Fossil Group has recently launched its new Virtual Watch Try-on experience across various brand channels including and Watch Station. Fossil Group is working partnership expansion with Tangiblee as the team rolled-put this web-based, and reality feature for watches.

This feature does not require the users to use or download another app or additional technical equipment to check the watch size. In just a few steps and taps, the consumers can place any Fossil watch on their wrist using the scaled accuracy. The Fossil team and Tangiblee wanting to bestow a unique user experience by maintaining the highest level of accuracy. This new development can be experienced by only following a two-step process.

Also read: Rent N Flaunt launches new affordable rental plans

The first step requires the users to measure the width of their wrist with their phone screens. The calibration or measurement step is not required for Tangiblee’s algorithms to work properly but assures that the wrist is measured accurately.

The second step calls for a picture of the user’s wrist using which the watch is virtually placed on the image. The user can slide the watch back and forth on the wrist, zoom in and out on the watch dial.

Tangiblee’s CEO, Eliad Inbar, said, “We’re excited to partner with such a wonderful collaborative partner and cannot wait to see what the usage & performance data reveals in terms of Fossil customers’ feedback as well as the impact to Fossil’s bottom-line.”

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