April 17: Sugar Cosmetics has recently launched a new line of accessories and lifestyle products titles Sugar Merch Station featuring pop-sochets, water bottles and bags.

The brand announced via its press release that the new accessories line of Sugar Cosmetic has launched exclusively on its e-commerce store as well as shopping app. The brand is youth-centred as it targets the gen-z along with the millennials.

Also, the the brand has recently launched a licensed Wonder Woman makeup line. The first items of the line are Serial Sipper water bottle, Glampacker duffle bag, and Grip Trip pop-sochet.

Also read: Designer Anita Dongre makes debut by launching perfume range with Ajmal Perfumes

With minimal design in the line, the items feature Sugar Cosmetics logo. Launched in 2015, Sugar Cosmetics has more than 500 SKUs till date. The brand describes itself as ‘one of the fastest growing premium beauty brands in India’.

The brand, in a press release, had announced, “Sugar Cosmetics has been a staunch believer in creating brand recall by extending the space a brand occupies in a consumer’s life into other aspects of their lifestyle. After receiving continuous positive customer feedback on their limited edition range of merchandise, Sugar Cosmetics had to provide for this consumer demand. The Sugar Merch Station is a culmination of their most loved merchandise, providing consumer value and some more brand love onto Sugar loyalists.”



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