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Beauty brand Asa launches on Nykaa; launches 2 more products

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Beauty brand Asa, February 22: Aiming to expand is limitless distribution, newly launched beauty brand Asa is now launched over the multi-brand platform Nykaa. The brand has also added new products to its offerings in the long list of its already provided products.

The brand had previously announced the same on Facebook saying that Asa has joined the list of several international and Indian brands on the e-commerce beauty platform Nykaa. With the help of this launch, they will be introducing a wide range of new customer demographics across the country.

Asa is a beauty brand launched by Asha Jindal Khaitan as she aimed at reducing the waste in the beauty industry as well as in promoting natural ingredients making natural make-up products. The brand not only deals through Nykaa but also through its independently dedicated e-commerce platform that recently began providing free shipping across India.

Also read: Flipkart’s Wear The Next campaign plans to boost fashion with Alia Bhatt, Ranbir Kapoor

Other than the other beauty products, the brand has also introduced products; a finishing powder and a powder foundation. This information was given by the brand in a press release. The products come with refillable packaging aiming to cut on the future cost wastage over the new purchases. This new introduction is part of Asa’s Refillable Programme.

About- The new products:

Sharing about the natural nature of its products, Asa’s powder foundation is rich in vitamins and elements like argan oil, kokum butter, evening primrose oil among others. This foundation is available in 6 shades to suit each lady with various skin shades just right. Along with this, the finishing powder is made from green tea leaf extract and avocado oil.

Beauty

Dabur India launches new shampoos range for Vatika brand; focuses on e-commerce route

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March 05: Aiming towards product expansion, Dabur India has launched its premium range of shampoos under their Dabur Vatika Select brand label encouraging their product portfolio.

The company has been investing more in the e-commerce route in order to drive more growth and traffic of its new products as the company expects strong sales for the same with the help of this route.

Sharing the excitement over the most awaited launch, Smerth Khanna, serving as the e-commerce head of Dabur India was quoted as saying, “The company is betting big on the e-commerce channel. Our continuous effort has been to give our shoppers something new and exciting. Dabur Vatika Select’s premium range of shampoos is our latest offering in this endeavour.”

Also read: Beauty brand Asa launches on Nykaa; launches 2 more products

Further, he added, “Each variant of the new range has a unique ingredient that solves specific hair problems. Both the Dabur and Flipkart teams have worked closely to understand the emerging trends in the natural ingredient-based shampoo category to come up with a select range of shampoos.”

The recently launched products by Dabur will be, as of now, available on the e-commerce platform Flipkart exclusively. Also, the brand will be rolling out its products across the regular retail channels in the upcoming few months.

Dabur is among the leading brands for consumers in India in the segment of personal care. From skin care to health supplements, Dabur guarantees product quality.

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Beauty

ABFRL partners with designer Tarun Tahiliani to launch men’s ethnic wear brand

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March 03: Aditya Birla Fashion and Retail Limited (ABFRL) has undergone a strategic partnership with renowned designer Tarun Tahiliani aiming to launch a contemporary ethnic wear brand for men.

ABFRL will be holding an 80 per cent stake in the new launch, however, at the same time, Tahiliani will be holding the remaining 20 per cent stakes. The latest brands aim to open as many as 250 stores all across the country over the next five years along with its plans to launch the first set of its retail stores by September 2021.

ABFRL has made similar investments with some other reputed names as well like in Jaypore and Shantanu & Nikhil. Along with this, the retail brand has also announced its partnership with Sabyasachi. With these investments and partnerships, ABFRL is planning its future growth segment.

Also read: Sabyasachi fashion trends: When Sabyasachi Mukherjee reignited old trends

The designer and CEO of the Tarun Tahiliani brand, Tarun Tahiliani quoted, “Last year, we celebrated 25 years of the Tarun Tahiliani label. The next big leap for the brand was to take our craftsmanship and expertise and offer it to a larger Indian market that knows and values quality and is actively seeking it. It was clear that we needed a partner who could not just help us with this scale, but also have the same dedication to quality and the customer. And that could only have been the Aditya Birla Group.”

Sharing his excitement over the partnership that aims to ensure further growth, managing director at ABFRL, Ashish Dikshit said, “Tarun Tahiliani has been at the forefront of the emergence of the Indian design industry. This partnership is in line with our stated strategy to craft a portfolio of brands that address the entire gamut of ethnic wear segments: value, premium and luxury.”

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Lakme Fashion Week, FDCI to jointly organise a fashion week

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March 03: Lakme Fashion Week was recently organised jointly by Lakme and RISE Worldwide and the Fashion Design Council of India. These 3 powerhouses of India will be presenting a joint schedule at this season of Lakme Fashion Week.

This event will witness a special unity logo. The event Phygital Fashion Week will take place on March 16-21, 2021. Lakme Fashion Week along with FDCI will jointly present the opening show on March 16 as Lakme Absolute Grand Finale will take place on March 21.

On the special occasion, Sunil Sethi, Chairman FDCI commented, “The Fashion Design Council of India for decades has tirelessly worked to make the design industry leaders from the front and leave a global footprint. The pandemic has darkened the clouds, this will add a silver lining to the business of fashion and help sharpen the needs of the fast-changing world. Lakmé, RISE Worldwide and FDCI will now have a shared purpose and belonging as we both reinvent the wheel in uncertain times. We are delighted to present this fashion week together.”

Also read: Tribe Amrapali collabs with Fizzy Goblet; launches jutti collection with matching jewellery

Furthermore, Ashwath Swaminathan, Head of Innovations at Lakmé quoted, “Our association with the Indian fashion industry runs deep as Lakmé has been a key driver of its growth for the past 20 years. We look forward to this partnership opening up new avenues of growth for all stakeholders. We continue to remain true to the pillars of the Lakmé Fashion week which are discoverability, sustainability and talkability as we present the best in Indian fashion & beauty this season to a global audience.”

Jaspreet Chandok, Head – Lifestyle Businesses at RISE Worldwide said, “RISE Worldwide’s ultimate goal is the development of eco-systems that we operate in and we feel this partnership will help elevate the fashion industry to new heights. We are glad to partner with the FDCI and look forward to jointly present Lakmé Fashion Week this season, as we RISE as one.”

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