March 11: Landmarking their presence in Odisha as well, multi-brand retailer Nykaa has recently launched Nykaa On Trend store in Bhubaneshwar aiming to multiply the reach of their youth-centric brands and products.
The latest brick-and-mortar store of Nykaa has been set-up in the Galleria Mall located in Gautam Nagar as it contains products of several international brand and Indian ones as well. These brands are chosen based on their popularity over Nykaa’s e-commerce platform.
The Nykaa On Trend store has sections dedicated for categories like make-up, skincare, and fragrances along with the latest collection of Nykaa’s private label, Nykaa Cosmetics. The launched was announced by the multi-brand store via Facebook.
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Nykaa recently planned expanding their offline mark over several Indian states and were finally able to make spaces for their stores in Thrissur, Mumbai, Hyderabad and Thiruvananthapuram. Other than this, Nykaa Fashion launched its first apparel segment of the brand in Delhi.
The brand is also planning an initial public offering which might launch before the end of this year. In order to expand its brand power, Nykaa recently partnered with several brands such as Mario Badescu and Asa.
Nykaa is currently India’s leading beauty retailer having a strong profile of International luxury cosmetics brands as the list includes names like Estee Lauder, Clinique, Bobbi Brown, Smashbox, Sulwahsoo, Huda Beauty, Kay Beauty, Too Faced, and Burberry, among others.
