April 08: Haircare brand Mamaearth recently added a new name into its brand ambassador by signing in Bollywood actor Sara Ali Khan for its haircare range. This association between Mamaearth and actor Sara Ali Khan aims at strengthening the presence of the brand in the Indian haircare market and expand their customer base among the millennials.

Mamaearth is a haircare brand found back in 2016 by a husband-wife duo Varun and Ghazal Alagh. The brand majorly sells its products via e-commerce platforms such as Nykaa, Amazon and Flipkart.

Also, the brand has established a strong offline footprint across 2,000 multi-brand stores located in 40 cities of the country.

Also read: Jaipur-based brand Bella Casa brings Shraddha Kapoor on board as brand ambassador

Sharing his excitement over the association in a statement, Ghazal Alagh, co-founder of Mamaearth stated, “We are a brand founded by millennials for millennials. As a purpose-driven brand, we intend to serve a greater goal along with creating great quality products that are safe and effective. Sara is a voice that the youth resonate with and we strongly feel that she would be able to advocate the brand’s ideology and further our cause.”

Bollywood’s new-age actor Sara Ali Khan shared her take on the association with the haircare brand, “When Mamaearth approached me to endorse their haircare range and I got to know that their products are inspired by traditional recipes using natural ingredients, I knew I had to partner with this brand. I am excited to embark upon this journey and urge fellow millennials to choose the goodness of Mamaearth.”

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