April 17: Power Gummies, a health and dietary supplement brand has brought on-board Bollywood actor Shraddha Kapoor as its brand ambassador for the Gorgeous Hair and Nails line of the brand.
The appointment of the Bollywood actor is parted with the brand’s focus towards preventive care and nutrition for hair and nail health. The unisex vitamin gummies of the brand are gelatin-free, vegan and cruelty-free as they are formulated with their research partner Mprex Healthcare Private Limited.
In a press release, the brand’s founder and CEO Divij Bajaj on Thursday said, “Shraddha is a powerhouse of talent and seamless fit for Power Gummies. Her versatile, vibrant, energetic, lively and sparkling personality knits a perfect horizon and panache for our brand. Altogether, a power-packed blend that enables what we envision for our brand. She personifies the key prepositions of changing trends of beauty, health, and fitness. We are ready to thrill the gen-next customers together with Shraddha.”
Sharing her excitement over the association, Shraddha quoted, “As an actor, my constant battle is to maintain my hair health after never-ending hairstyling, which is a must for me. Wherein, something as easy as chewing a gummy for my hair health is just an amazing idea, especially when I can just take two gummies a day for my daily nutritional intake. I always wanted some easy resort to solve it for me. Power Gummies are just mind-blowing and totally, hard to resist. Also, it is the only gummy brand in India with proven results and clinical trials – with 65% decrease in hair fall, and a 35% decrease in hair loss on Day 90.”