March 05: Aiming towards product expansion, Dabur India has launched its premium range of shampoos under their Dabur Vatika Select brand label encouraging their product portfolio.

The company has been investing more in the e-commerce route in order to drive more growth and traffic of its new products as the company expects strong sales for the same with the help of this route.

Sharing the excitement over the most awaited launch, Smerth Khanna, serving as the e-commerce head of Dabur India was quoted as saying, “The company is betting big on the e-commerce channel. Our continuous effort has been to give our shoppers something new and exciting. Dabur Vatika Select’s premium range of shampoos is our latest offering in this endeavour.”

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Further, he added, “Each variant of the new range has a unique ingredient that solves specific hair problems. Both the Dabur and Flipkart teams have worked closely to understand the emerging trends in the natural ingredient-based shampoo category to come up with a select range of shampoos.”

The recently launched products by Dabur will be, as of now, available on the e-commerce platform Flipkart exclusively. Also, the brand will be rolling out its products across the regular retail channels in the upcoming few months.

Dabur is among the leading brands for consumers in India in the segment of personal care. From skin care to health supplements, Dabur guarantees product quality.

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