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Amrapali Jewels to exhibit collection at multi-brand boutique of Hyderabad

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04 February: Jewellery brand Amrapali Jewels will be presenting its latest gold collection from February 5 to 7 in Hyderabad for the first time at the multi-brand boutique Good Earth located in the Banjara Hills. The latest collection of the Amrapali Jewels feature a wide range of traditional style bridal wear options along with the fusion style pieces as well.

The coloured gemstones feature in the gold settings while chokers, earrings, and bangles feature polki work in detail. The collection is designed for the spring wedding season containing green stones and pearls to make them more ethnic.

The brand has recently launched a new product- the perfume ring. The bold ring features an emerald stone that adds to the statement of your style. Another recent launch includes the Hoorvi J Valaya campaign featuring its silver tribal jewellery.

Also read: Indian Fashion Awards set to hold the second season in February

ABOUT THE COMPANY:

Based in Jaipur, Amrapali Jewels retails from its flagship stores in Jaipur, Mumbai, New Delhi, Bengaluru, and Chennai, as well as in multi-brand boutiques of places like Udaipur, Kolkata, and Khimsar, among other locations. Recently, the brand also opened a flagship store in London, UK and retails in the U.S., Nepal, Sri Lanka, Nigeria, and China. The brand has a dedicated e-commerce store for both its mainline and subsidiary, Tribe Amrapali.

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Beauty

Dabur India launches new shampoos range for Vatika brand; focuses on e-commerce route

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March 05: Aiming towards product expansion, Dabur India has launched its premium range of shampoos under their Dabur Vatika Select brand label encouraging their product portfolio.

The company has been investing more in the e-commerce route in order to drive more growth and traffic of its new products as the company expects strong sales for the same with the help of this route.

Sharing the excitement over the most awaited launch, Smerth Khanna, serving as the e-commerce head of Dabur India was quoted as saying, “The company is betting big on the e-commerce channel. Our continuous effort has been to give our shoppers something new and exciting. Dabur Vatika Select’s premium range of shampoos is our latest offering in this endeavour.”

Also read: Beauty brand Asa launches on Nykaa; launches 2 more products

Further, he added, “Each variant of the new range has a unique ingredient that solves specific hair problems. Both the Dabur and Flipkart teams have worked closely to understand the emerging trends in the natural ingredient-based shampoo category to come up with a select range of shampoos.”

The recently launched products by Dabur will be, as of now, available on the e-commerce platform Flipkart exclusively. Also, the brand will be rolling out its products across the regular retail channels in the upcoming few months.

Dabur is among the leading brands for consumers in India in the segment of personal care. From skin care to health supplements, Dabur guarantees product quality.

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Beauty

ABFRL partners with designer Tarun Tahiliani to launch men’s ethnic wear brand

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March 03: Aditya Birla Fashion and Retail Limited (ABFRL) has undergone a strategic partnership with renowned designer Tarun Tahiliani aiming to launch a contemporary ethnic wear brand for men.

ABFRL will be holding an 80 per cent stake in the new launch, however, at the same time, Tahiliani will be holding the remaining 20 per cent stakes. The latest brands aim to open as many as 250 stores all across the country over the next five years along with its plans to launch the first set of its retail stores by September 2021.

ABFRL has made similar investments with some other reputed names as well like in Jaypore and Shantanu & Nikhil. Along with this, the retail brand has also announced its partnership with Sabyasachi. With these investments and partnerships, ABFRL is planning its future growth segment.

Also read: Sabyasachi fashion trends: When Sabyasachi Mukherjee reignited old trends

The designer and CEO of the Tarun Tahiliani brand, Tarun Tahiliani quoted, “Last year, we celebrated 25 years of the Tarun Tahiliani label. The next big leap for the brand was to take our craftsmanship and expertise and offer it to a larger Indian market that knows and values quality and is actively seeking it. It was clear that we needed a partner who could not just help us with this scale, but also have the same dedication to quality and the customer. And that could only have been the Aditya Birla Group.”

Sharing his excitement over the partnership that aims to ensure further growth, managing director at ABFRL, Ashish Dikshit said, “Tarun Tahiliani has been at the forefront of the emergence of the Indian design industry. This partnership is in line with our stated strategy to craft a portfolio of brands that address the entire gamut of ethnic wear segments: value, premium and luxury.”

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Lakme Fashion Week, FDCI to jointly organise a fashion week

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March 03: Lakme Fashion Week was recently organised jointly by Lakme and RISE Worldwide and the Fashion Design Council of India. These 3 powerhouses of India will be presenting a joint schedule at this season of Lakme Fashion Week.

This event will witness a special unity logo. The event Phygital Fashion Week will take place on March 16-21, 2021. Lakme Fashion Week along with FDCI will jointly present the opening show on March 16 as Lakme Absolute Grand Finale will take place on March 21.

On the special occasion, Sunil Sethi, Chairman FDCI commented, “The Fashion Design Council of India for decades has tirelessly worked to make the design industry leaders from the front and leave a global footprint. The pandemic has darkened the clouds, this will add a silver lining to the business of fashion and help sharpen the needs of the fast-changing world. Lakmé, RISE Worldwide and FDCI will now have a shared purpose and belonging as we both reinvent the wheel in uncertain times. We are delighted to present this fashion week together.”

Also read: Tribe Amrapali collabs with Fizzy Goblet; launches jutti collection with matching jewellery

Furthermore, Ashwath Swaminathan, Head of Innovations at Lakmé quoted, “Our association with the Indian fashion industry runs deep as Lakmé has been a key driver of its growth for the past 20 years. We look forward to this partnership opening up new avenues of growth for all stakeholders. We continue to remain true to the pillars of the Lakmé Fashion week which are discoverability, sustainability and talkability as we present the best in Indian fashion & beauty this season to a global audience.”

Jaspreet Chandok, Head – Lifestyle Businesses at RISE Worldwide said, “RISE Worldwide’s ultimate goal is the development of eco-systems that we operate in and we feel this partnership will help elevate the fashion industry to new heights. We are glad to partner with the FDCI and look forward to jointly present Lakmé Fashion Week this season, as we RISE as one.”

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